Members of our team worked with Troika to bring this creative idea to life. We brought innovative ideas to the table for CW and with strong collaboration and perfect execution we helped to deliver one-of-a-kind network graphics.
Styleframes
Promos
Brand ID
End Tag
3D
Motion
Toolkit
The Challenge
The CW Network wanted to refresh their brand to align better with the edgy DC properties airing on their network. This meant the brand needed to feel unified across creative ideas, powerful color harmonys, and visual executinos that packed a punch.
The Approach
The team played into the superhero abilities and color schema for each unique propery, as well as leaned inito the abilities of each character as an accented design idea to give each id and promo its own unique feel.